For Toyota we have created an online platform and brand. Toyota wants to share the Toyota-way with the world. Are you familiar with Kaizen, Genchi Genbutsu or Waku Doki? If your answer is no, you should definitely check out Volle Bak!
In a playful way, we let people get familiar with the three main pillars of Toyota. Two times a week we upload video’s about food, fashion, and technology. In the challenges on Vollebak the Waku Doki-feeling is emerged.